| Activity | AD1200 Marketing, Promotions and Trademarks |
| Records Series | 31 - Promotions and Marketing |
| OPR | Department/Unit |
| Description | Records documenting development of marketing plans that are aimed at promoting the university, attracting students, and engaging with external stakeholders. Includes material relating to promotional activities, campaigns, advertisements, brochures, market research and analysis. |
| Retention Trigger | Activity concluded. |
| Total Retention | 5 years |
| Final Action | DP/AR |
| Disposition Plan | At the end of the retention period, transfer promotional material such as brochures, pamphlets and viewbook to the Archives; destroy all other materials. |
| Retention Rationale | Retention based on anticipated operational use. |
| PIB | No |
| Vital Records |
This schedule applies to official records in all media. Convenience or duplicate copies of official records are considered transitory and should not be kept longer than necessary, and in no event longer than the official copy.
GLOSSARY
- AR = Transfer to Archives
- AY = End of Academic Year
- CO = Continuous Overwrite
- CY = End of Calendar Year
- D = Destroy / Delete
- DP = Special Disposition Plan
- FY = End of Fiscal Year
- OPR = Office of Primary Responsibility
- P = Permanent
- PIB = Personal Information Bank
Printed on Saturday, Mar 29 2025